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The recent crisis in the corporative world have shown that the corporate image is one of the most important aspects in the companies´values. In order to reduce the negative impacts of such events, communication consultants have to make managers executives compromise themselves in the information about crisis be caused well managed crisis could be turned into opportunities to reinforce a brand. The author shows how information and commnication are the keys to face crisis times.
Crisis, corporate image, information, communication
DENNIS L.; PHILIP H.; WARREN K. y GLEN, T. (2001): Relaciones públicas. Estrategias y tácticas. Madrid, Pearson.
KENT, J. (2002): «Crisis communications: survival in a world of media madness», en IABC (www.iabc.com).
LANI, Y. (1999): «In crisis is opportunity: making the best of a public relations problem», en Infotoday.com (www.infotoday.com/- mls/oct99/story.htm).
VAN HOOK, S. (2000): «Media and public relations: A primer for business and government leaders in Russia and FSU. Crisis management », en West.net. (www.west.net/~wwmr/primer/module6.htm).