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Comunicar Journal 23: Music and Communication (Vol. 12 - 2004)

Publicity: education for creativity at school

https://doi.org/10.3916/C23-2004-16

Eduardo Oejo-Montano

Abstract

Advertising creativity is a communication technique where the imagination is subordinated to the method and to the advertiser´s copy strategy. The methodology used by publicists may be transformed into a valid software to stimulate creativity at class as we should consider the students as consummers and the subjects as products following several strategies as the ones exposed next.

Keywords

Advertising, communication, creativity, copy strategy, education, advertising model

PDF file in Spanish

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