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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

Archetype and reality on TV: Quality, formats and representation


Julián Pindado-Pindado


This article arises from some conclusions of the «Wise´s Report » and examines the difficulties to obtain a quality TV at the moment. Data demonstrate that the audiences consume a lot of popular entertainment This fact proves that the way towards a quality TV is very difficult, after years of television channels modelling the audience´s tastes. It is necessary to start from the TV current reality to obtain a formative and cultural TV that includes the experience of «telephiles» generations. If these generations prefer entertainment formats, these formats must be used for an education in values.


Television, audiences, programs, entertainment, education, popular taste