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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

Literacy in the media communication: code and decoding of the digital narrative


Ramón Pérez-Pérez


The generalization of a technological and digital screen world shows a complex reality. Traditional communication systems and new unknown relation with other novel and strangers converge in this reality. The television already has entered the digital world. The digital technologies define a new universe of languages, of interactions and systems of relation. A new reality that is located between the real thing and the virtual thing. This world of «screens» has numerous edges that are necessary to analyze in all their dimensions and individual influences, social and cultural. All solution happens through a process of alphabetization in the new technologies of the communication.


Screens, digital Technologies, literacy, methodology, consumption, digital, competence

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