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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The television discourse. The seductive language of a imaginary and virtual world


Amor Pérez-Rodríguez


At present, TV is a powerful language, and so with a successful future ahead, which the mighty virtual possibilities of the Internet could hardly exceed.Although some people think otherwise, the TV plays a very important role in the curricula development of our educative system as a communication tool. Children and youngsters should learn TV discourse patterns so that they could face successfully their narrative possibilities.


Communication, new languages, television discourse, mass media competence

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