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Television provides a common base for the first phases in children´s socialization. The language in television rests on three elements: visual tools, the tribute to personality and the spectacularity in the information. The mix of these three topics produces an emotional logic for all television contents. This paper deals with the topic of the emotional audio-visual language in television and its influence for children, especially some programmes like advertising.
Children´s education, educative television, emotion in communication, children´s television