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The fact that children share their exposure time of TV media with their parents affects the messages reception quality. The children who usually talk with their parents during the TV watching process present a higher activity level towards thier enviroment, understanding more clearly the values introduced into the images, and being able to distinguish reality from fiction. On the contrary, those who don´t usually talk with thier parents about what they see, and therefore don´t have any pattern to follow, usually misunderstand the interpretation of meanings. Thus, to get the quality television we want, parents should be aware of their important work as guides of the contents their children watch in TV.
Audience of TV, infantile viewers, active reception, interaction with messages Shared consumption