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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The role of television in the constitution of contemporary readers


Maria-Luiza Oswald


This paper intends to show, based on the contributions of Latin American Cultural Studies, that the difficulty children and young people have with the organization of written texts, such as that found in books, is determined by the impact that the technology of images exercises over the ways in which they learn to read the world. An analysis of the first interviews with young people, conducted as part of an institutional project in progress, point to the role played by the language of television cartoons in their development as readers.


Language of television, reception, reading practices