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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The local public television: a platform for contents of citizen service


Carmen-del-Rocío Monedero-Morales


In the search of television models wich emit contents of quality, the public local television is a platform inimitable and indispensable since it is the local communication of public character the one that facilitates the access from the civil society to the medias like contribution to the democratization of the society. It is since of develop it exists the possibility that these medias become tools that reduce the social differences among collective minority, between the rural means and the metropolitan areas, etc. Also, is necessary that the citizenship enjoys a bigger level of information on the politics that carry out their administrators and these of knowing the restlessness of their administered. In the Spanish case, the sector of local television has been forced to be autoregulated and it has ended up subjected to the interests of the big communication groups but in the case of municipal televisions the obligation exists of lending a service to the citizen, sacrificing, if was necessary, the commercial profitability. The concept of nearness applied to television has to do with the idea that between the TV station and its receivers a scenario of shared experiences exists, sew that, in definitive, it will be reflected in the contents of the programming. The main concretion of this pact of nearness, or complicity between the audience and the TV station, is the preferable attention that these televisions pay to the relative informative contents to the own reference territory, an attention that goes beyond the classic telediarios (the news) and that it extends toward other goods, as the reports, the interviews, the gatherings, the debates, the talk-shows, the documentary, the magazines of present time, etc. On the other hand, the receivers reward this nearness with a high audience level. For it the communication will consist of several interrelated parts and it will approach the following points: - The description of the local talkative phenomenon in the case of public television. - To distinguish between the different production types and the varied type of programs. - To analyze the structure, the operation and the programming of the TV stations, as well as the execution of the function of public service, to diagnose the state of health of this phenomenon. - To study of what way the democracy conceptions are interrelated, nearness, public service and communication to base the field from the communication to the service of the citizen'. - Also, they will intend a group of alternative and prospective valuations that allow to carry out a talkative practice of nearness to the service of the citizenship.


Local communication, public service, nearness, local programming

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