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Nowadays the tv media are in the face of an emergent phenomenon as it is the appearance of a new no organic lobby that questions the veracity of the television contents exercising at the time a strong quality control on the same ones. It is the new inspection of the interactive screen (computer-internet) above the directive screen (television). That that up to now was a passive viewer, subject of a vertical and hierarchical communication, passes to be involved in the information that receives and also becomes creator of contents, correcting and questioning the credibility of traditional television means and getting at the time a high influence level. Examples of this influence would be the recent resignations of two important American communicators as Dan Rather, consecrated journalist newsreader in the channel 'CBS', and Eason Jordan, director of information of the 'CNN' until his resignation. Both withdrawals were caused basically by the social mobilization taken place in a new generation that, from the blogosphere, makes hear its voice. The disorganization of this new influence group in the civil society, far from supposing an obstacle, guarantees in certain way its independence, in front of other organizations and viewers' associations whose effectiveness could be questioned bearing in mind the current situation of the television contents. The present television faces the challenge than means the level of exigency from a new generation of spectators for who, they are no longer the main source of information, but only a member more of an universe of global communication multi-screen and therefore will have to fight for their primacy in a world in which the user have the opportunity to access to a very superior informative offer, even changing from passive receiver to emitting agent able to carry out an interesting work facing the control of quality of the audio-visual products that spread from the different commercial and/or public broadcasters.
Television, viewers, quality of contents, weblog
BILL (2004): «Are the CBS National Guard documents fake?» en INDCJournal.
BUENO, G. (2002): Telebasura y Democracia. Barcelona, Ediciones B.
DONDIS, D.A. (2003): La sintaxis de la imagen. Introducción al alfabeto visual . Barcelona, Gustavo Gili.
ESCOLAR, I. (2005): «Bienvenidos a la blogosfera», en Muy Interesante, 287; 120-126. GARCÍA, A. (2003): Una televisión para la educación. La utopía posible. Barcelona, Gedisa.
FUNES, V. (2005): «Espectadores, los alumnos del siglo XXI», en Comunicar, 24 ; 105-112. Huelva.
JOHNSON, C. (2004): «Bush Guard Documents: Forged» en Little Green Footballs.
JONSON, S. (2004): «The sixty-first minute», en Powerline.
LÓPEZ GARCÍA, G. (2005): Modelos de comunicación en Internet. Valencia, Tirant Lo Blanch.
ORIHUELA, J. (2004): «Los weblogs: de la revolución a la consolidación», en Chasqui nº 85. PARKER, P. (2005): «Study Bolster Blog-Related PR Practices», en Clickz Network. RODRÍGUEZ, J.C. (2004): «El Rathergate» en Liberalismo.
SEELYE, K. Y BLUMENTHAL, R (2004): «Documents suggest special treatment for Bush in Guard», en Freerepublic.
VARELA, J. (2005): «El asalto de los medios sociales» en Cuadernos de Periodistas, Madrid.