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The universities have the responsibility to prove to the society that there is a different way to produce prime television and to help to their students to grow up into the situation society-mass media. The universities produce knowledge and generate a different attitude to face problems. The universities of this century must be reinvented by their own and not continue being a closed circle where some of them are dealing with the knowledge. The universities must become in a center for discussion in order to find the true and a better way of living, this effort could be by TV programs of different branches of knowledge by specialists in those subjects.
Educative television, methodological strategy, TV programs, mass media
BARTOLOMÉ, A. (1997): Algunos modelos de enseñanza para los nuevos Canales. Barcelona.
BENOIT, M. (2003): Impact of Television and other Media on Children’s Development.México.
CEBRIÁN, M. (1.992): La televisión. Creer para ver. Málaga, Clave.
GOLEMAN, D. (2001): Emotional Intelligence.New York, Bantam Books.
PALMITESTA, R. (2001): La televisión Educativa y los Medios Informáticos. Caracas, Síntesis.