Volume index - Journal index - Article index - Map ---- Back
The announcement is an element of the TV with much influence on the child world. For that reason the education, in this form, receives a character of vital importance in the first educative stage. In this work we presented a experience of the use of the television like a educational resource, with the primary target to educate to the pupils in the aggressive techniques for the diffusion of products as they are the announcements. The brief pupils carry out spots in which they will announce the virtues of a product trying to convince possible consumers of the necessity of his use. Thus, by means of the game they could be you participate in the mechanisms that are behind the announcements to which as much they are customary.
Educative television, announcements, publicity, television and education
Aguaded G., J.I. (2002) Aulas en las pantalla. Presente y futuro de la televisión educativa. Huelva: Grupo Comunicar
Feria M., A. y otros. (1996) Educación y televisión. Huelva: Grupo Comunicar
López H., J. A. (1998) Como librarse de la tele y sus semejantes. Madrid: CCS
Marqués, P. (2000). Los anuncios. Ficha para el análisis de mensajes audiovisuales
Romero Gonzalez-Daimiel, A. de ST. (15/03/2005) Los medios audiovisuales en la creación y dinamización de una cultura de centro. https://www.cnice.mecd.es/tv_mav/n/eduymedios/documentos/E6_%20mav_creaci%F3n.rtf