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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The televison persuasive

https://doi.org/10.3916/C25-2005-222

Sandra Vázquez-Toledo

Abstract

The mass media, especially television, have established as indispensable elements in society. These media are so influential in our lives that they have come to form part of them, through physical as psychological dependence. Television is peculiar, interesting and «dangerous». Persuasion is one of the most used strategies, and one could wonder about its intention. Perhaps it is time to question the privileged role society has given to television, and without doubt, reflection and a critical spirit are essential to do this.

Keywords

Social mass media, television, influence, persuasion, critical spirit.