Volume index - Journal index - Article index - Map ---- Back

Comunicar Journal 26: Communication for Health (Vol. 13 - 2006)

AIDS, globalisation and ontological security


Thomas Tufte


The working hypothesis of this article is that many of the root causes of AIDS are intrinsically tied to the processes of globalisation. To develop efficient responses to AIDS requires more than conveying a clear message about sexual behaviour. It will often require broader strategies to empower the audiences to handle difficult conditions of everyday life. By drawing on post-colonial theory on the interrelation between media and migration, modernity and globalisation, this text seeks to re-assess the challenge of AIDS communication and prevention, suggesting a fundamental rethinking of current practice where the impacts of economic and cultural globalisation are taken into consideration.


AIDS, globalisation, communication, media, culture, migration, health communication

PDF file in Spanish


ALTMAN, D. (2001): Global sex. Chicago, University of Chicago.

AMON, J.; BOWER, G.; CLARY, T.; DESTLER, H. & TUFTE, T. (2003): USAID/Ukraine HIV/AIDS Strategy 2003-2007. Washington, The Synergy Project.

APPADURAI, A. (1996): Modernity at large. Cultural dimensions of globalisation. London/Minnesota, University of Minnesota Press.

BAUMANN, Z. (1998): Globalisation. London, Routledge.

FOX, E. (2003): Managing communication for development. IADB Development Communication Seminar, July (www.comminit. com).

FREIRE, P. (1972): Pedagogy of the oppressed. Harmondsworth, Penguin.

KELLY, K. (2002): Personal conversation. South Africa, Grahamstown.

MARTIN-BARBERO, J. (2002): «Desencuentros de la sociabilidad y reencantamientos de la identidad», en Analisi, 29; 45-62.

MORRIS, N. (2003): «A comparative analysis of the diffusion and participatory models in development communication», en Journal of Communication Theory.

PANOS (2001): Background Document to the International Communication for Development Roundtable. Managua, November (www.comminit.com/roundtable2/indez.html).

RODRIGUES, C. (forthcoming): «Puntos de encuentro. Communicating for social change», en HEMER, O. & TUFTE, T. (Eds.): Communication for social change: towards a new communication paradigm. Nordicom, University of Göteborg.

SKUSE, A. (2003): Communication, education and HIV/AIDS. A guidance note. University of Adelaide, Department of Anthropology.

TUFTE, T. (2001): «Entertainment-education and participation – assessing the communication strategy of soul city», en Journal of International Communication. Sydney, IAMCR/Macquarie University, vol. 7: 2; 25-51.

TUFTE, T. (2002): Femina Health Information Project. 1999/02: an evaluation. Stockholm.

UNAIDS (2003): www.unaids.org.

UNAIDS; AIRHIHENBUWA, C.; MAKINA, B.; FRITH, M & OBREGON, R. (Eds.). (1999): Communications framework for AIDS: a new direction. Génova.

WAISBORD, S. (2001): Family tree of theories, methodologies & strategies in development communication: convergences and differences. Rockefeller Foundation.