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Comunicar Journal 26: Communication for Health (Vol. 13 - 2006)

Communication for health and AIDS: An educative-entertaining approach


Juan-José Igartua-Perosanz


This paper reviews the current state of the impact of entertainment-education contributions for AIDS prevention. Traditional information campaigns are being replaced by interventions based on narrative formats which merge entertainment with an educational content. The success of such interventions depends on the ability of the narrative formats to stimulate parasocial interaction and emotional involvement. It is also stated that one of the key factors to success is to promote discussion.


Health, campaigns, entertainment, education, AIDS, sexual behaviour, persuasion