Volume index - Journal index - Article index - Map ---- Back
Health, campaigns, entertainment, education, AIDS, sexual behaviour, persuasion
BASABE, N. y OTROS (1996): El desafío social del SIDA. Madrid, Fundamentos.
BOSTER, F.J. y MONGEAU, P. (1984): «Fear-arousing persuasive messages», en BOSTROM, R. (Ed.): Communication yearbook, 8. Beverly Hills, CA, Sage; 330-375.
BRINSON, S.L. y BROWN, M.H. (1997): «The AIDS risk narrative in the 1994 CDC campaign», en Journal of Health Communication, 2 (2); 101-112.
FLORA, J.A. y MAIBACH, E.W. (1990): «Cognitive responses to AIDS information. The effects of issue involvement and message appeal », en Communication Research, 17 (6); 759-774.
FREIMUTH, V.S. (1992): «Theoretical foundations of AIDS media campaigns», en EDGAR, T.; FITZPATRICK, M. y FREIMUTH, V. (Eds.): AIDS. A communication perspective. Hillsdale, NJ, Lawrence Erlbaum Associates; 91-110.
FREIMUTH, V.S. y OTROS (1990): «Reaching those at risk. A content-analytic study of AIDS PSA», en Communication Research, 17 (6); 775-791.
GERBNER, G.; GROSS, L.; MORGAN, M.; SIGNORIELLI, N. y SHANAHAN, J. (2002): «Growing up with television: cultivation processes», en BRYANT, J. y ZILLMANN, D. (Comps.): Media effects. Advances in theory and research Mahwah. NJ, Lawrence Erlbaum; 43-68.
IGARTUA, J.J. (1999): Evaluación de los efectos persuasivos de las campañas de información sobre VIH/SIDA. Sociedad Española Interdisciplinaria del SIDA, 10 (4); 156-158.
IGARTUA, J.J. y LOPES, O. (2002): «La prevención del SIDA mediante cortos de ficción. Una investigación experimental», en Zer, Revista de Estudios de Comunicación, 13; 115-131.
IGARTUA, J.J.; CHENG, L. y LOPES, O. (2003): «To think or not to think: two pathways towards persuasion by short films on AIDS prevention», en Journal of Health Communication, 8 (6); 513-528.
KELLAR-GUENTHER, Y. (1999): «The power of romance: changing the focus of AIDS education messages», en ELWOOD, W. (Ed.): Power in the blood. A handbook on AIDS, politics and communication. Mahwah, NJ, Lawrence Erlbaum; 215-229.
MOHAMMED, S. (2001): «Personal communication networks and the effects of an entertainment-education radio soap opera in Tanzania», en Journal of Health Communication, 6 (2); 137-154.
PERLOFF, R.M. (2001): Persuading people to have safer sex. Applications of social science to the AIDS crisis. Mahwah, NJ, Lawrence Erlbaum.
PETTY, R.E. y CACIOPPO, J.T. (1986): Communication and persuasion. Central and peripherical routes to attitude change. Nueva York, Springer-Verlag.
REARDON, K.K. (1989): «Meeting the communication/persuasion challenge of AIDS in workplaces, neighbourhoods, and schools», en Health Communication, 2; 267-270.
SEGÚ, M. y CASBONA, J. (2001): «Epidemiología de la infección por VIH y el SIDA en el planeta: situación actual y tendencias», en BUENO, F. y NÁJERA, R. (Eds.): Salud pública y SIDA. Madrid, Doyma; 129-136.
SINGHAL, A. y ROGERS, E.M. (1999): Entertainment-education. A communication strategy for social change. Mahwah, NJ, Lawrence Erlbaum.
SINGHAL, A. y ROGERS, E.M. (2002): «A theoretical agenda for entertainment- education», en Communication Theory, 12 (2); 117-135.
SNYDER, L.B. y ROUSE, R.A. (1995): «The media can have more than an impersonal impact: the case of AIDS risk perception and behaviour », en Health Communication, 7; 125-145.
VAUGHAN, P.W. y OTROS (2000): «Entertainment-education & HIV/AIDS prevention: a field experiment in Tanzania», en Journal of Health Communication, 5; 81-100.