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Comunicar Journal 27: Coomunication trends (Vol. 14 - 2006)

Bestsellers, reading habits and ideology


Miguel-Angel Martínez-Cabeza

María-del-Carmen Espínola-Rosillo


Readers of bestsellers, books which sell over 100.000 copies in a short time, feel ashamed to acknowledge such wguilty pleasuresn in view of the general opinion against their poor literary quality. The equation between high number of readers and poor quality has not been solved but there is little doubt that the impact of bestsellers mirrors and afects the ways in which we envisage our present, past and future. Precisely this capacity of popular fiction to articulate contemporary issues calls for critica1 analysis. This paper tackles the issue from the penpective of popular fiction studies considering factors and issues involved in the success of bestselling fiction both in its production and consumption. Because of their international dimension, «The Da Vinci Code» and «Harry Potter» offer two unavoidable paradigms in adult and children fiction to be considered.


Popular literature, bestseller lists, conspiracy, cultural studies

PDF file in Spanish


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