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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)

Reception studies and cultural identity


Nilda Jacks


This article develops some aspects about my experience on the reception research focusing on some theoretical, empirical and methodological elements and having cultural identity as context. It considers identity as a constituent and at the same time as an element composed of the relationship between media and audience. It means that identity is taken as a mediation construct according to theories developed in Latin American. Three authors are important for this reflection: Martin-Barbero, Guillermo Orozco e Nestor García Canclini.


Reception, methodology, cultural identity, research, regional culture, family history and ethnography, cultural studies