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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)

The right to screens: from media education to educommunication in Brazil

https://doi.org/10.3916/c30-2008-01-013

Ismar de-Oliveira-Soares

Abstract

Social organizations, local governments and the media in Brazil are confronting themselves over the need for an oversight board to guarantee quality television programming, and establishing a system to determine which television programs are appropriate for which television time slots. Across Brazil, a representative body of children and young adults have determined that the right to receive quality programming is not currently being met. Children of the new generation see themselves as having a right to access new technologies which enable them to produce their own messages according to their own creativity, interests, and social participation. This new generation wants to go beyond education in order to watch and conquer their «right to screens».

Keywords

Reception studies, media education, educommunication, youth protagonism

PDF file in Spanish

References

ANDI (2005a): «A mídia dos jovens», en www.andi.org.br.

ANDI (2005b): Remoto controle linguagem, conteúdo e participação nos programas de televisão para adolescentes. ANDI, Unicef, Petrobras e Cortez Editora.

ANDI (2006): Clasificación Indicativa: construindo a cidadania na tela da TV. Brasília, ANDI, Secretaria Nacional da Justiça.

CENECA (1991): Educación para la Comunicación. Santiago, UNESCO.