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We can´t only be consumers, we must be citizens. This essay argues how audiences should become producers of messages that represent a culture of resistance, from its narrative and aesthetics needs, in order to find a place of sense in a world of screens. Hence, new audiences stop being just consumers to get the status of producers of their own screens. This is a contemporary, political, cultural, technological and communicative possibility. Today, we all have to become producers.
Aesthetics, narratives, producers, audiences
Sartori, G. (1998): Homo videns. México, Taurus.