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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)

TV channels social responsibility: self-regulation on TV contents during special protected schedule


José-Antonio Ruiz-San-Román

Marta Salguero-Montero


National TV channels in Spain signed a self-regulation code to protect rights of children on December 2004. This code developed a special protected schedule for children from 8.00 am to 9.00 am and 17.00 pm to 20.00 pm. This article studies this measure as a social responsibility action to protect children as stakeholders. We also offer the results of an analysis content made in four different periods that measures how often TV channels have ignored the code.


Self-regulation, children, television channels, social responsibility, television