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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)

Apocalyptics: means and ends


María-Teresa Fernández-Martínez


The author proposes a controversial theory, although the benefits of using the media and the new technologies in education have been taken for granted, in fact they are not unquestionable. This paper analyzes the supposed advantages of these means as well as the reasons usually given to justify the fact that up to now there have been no visible results of efficiency. The author reaches the conclusion that means are mistaken for ends and are considered as a main content of the syllabus instead of just one tool among several others.


Critical way of thinking, media´s disadvantages, media education, new technologies, media´s advantages

PDF file in Spanish