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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Multi-screen society: a challenge for media literacy


José-Manuel Pérez-Tornero


Conventional television is getting transformed and diversified to adapt to the new requirements and conditions of the new digital contexts. This means deep transformations in the production, distribution and reception systems; in the programs, genres, and contents in general; and in the commercialization channels and financing systems. This work gathers the new challenges of the “multi-screen society” that is appearing in our horizon.


TV, multi-screen society, media literacy, audiovisual contents, digital context

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