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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Backstage of TV for children: criteria underlying programming construction


Sara Pereira


What is usually known about television for children are the programmes broadcast. In contrast, the underlying criteria as well as their conditioning factors are largely unknown. This paper aims to unveil the television backstage, presenting and analysing the logics and strategic options that shape the conception, production and broadcasting of programming for children. In this way, this paper also intends to contribute to a well-grounded knowledge about a reality quite present in children’s daily life.


Television, programming, television professionals, children, childhood