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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
Adolescents’ television viewing habits and its relation with values
Ana Aierbe-Barandiaran
Concepción Medrano-Samaniego
The aim of this study was to analyze whether television viewing habits themselves contribute to defining the gender significance in a sample of 577 adolescents (270 boys and 307 girls) from the Basque Autonomous Region. Using responses to the CTV (Television Habits Questionnaire), the authors found several groups of people according to various indicators. Results indicate that television reproduces social gender stereotypes and may contribute to their perpetuation. Furthermore, the group most exposed to contents is the adolescent girls, in which an explicit lack of distinction between private and public life, and between more conventional and personal values can be found.
Keywords
Television viewing habits, adolescents, TV consumption, coviewing, personal values, perceived values