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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
Community dimension of media literacy
Gemma Abellán-Fabrés
Carme Mayugo-i-Majó
Some theoretical contributions to the Media Literacy set up the dialogue, the exchange and the renegotiation of meanings as a starting point for interaction and knowledge. In all these approaches, the environment becomes a vital factor, because in its position we find the social interrelations and the possibility of learning in a collective and/or community way. In our societies, media are holding a big space in people’s social sphere. At the same time it is acquiring more critical competence towards contents reception, the knowledge and the use of media skills bring new languages to the citizenship to explore its surroundings, promoting the mutual knowledge and the social cohesion, keys for social change.
Keywords
Self-representation, social cohesion, competence, community projection, Media Literacy, environment