Volume index - Journal index - Article index - Map ---- Back

Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Learning identity: what kind of children do children perceive when they watch TV?


Alejandro Perales-Albert

Ángeles Pérez-Chica


This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content analysis makes it possible to describe the portrayal of children built by mass media, such as the «good wild» myth as a metaphorical image, at the same time that it shows punishment for the social transgression of rules.


Content analysis, stereotypes, childhood, audiovisual market, children audience, TV programmes

PDF file in Spanish