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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Commercialized childhood

https://doi.org/10.3916/c31-2008-03-011

Jordi Torrent

Abstract

Contemporary strategies of marketing and advertisement have overloaded the mass-media helping to create a materialistic society where children have become both socio-economic system’s engine and victims. Children are the engine because of their economic power, and the victims because of the emotional effects that this socio-economic system has developed on them: results of some studies showed that 62% of American children are only interested in making money, and 80% of anti-depressant prescriptions are written for children.

Keywords

Commercialism, advertisement, childhood, mass-media, education

PDF file in Spanish

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