Volume index - Journal index - Article index - Map ---- Back

Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Social and educational features in children´s TV programming: «La Banda» at the Radio and Television of Andalucía


María-del-Rocío Cruz-Díaz

Juan-Carlos del-Valle-Suárez


Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony of the radio and television in the society and their effects on young population. The Forum offers the opportunity to integrate different perspectives and socio-educational and technical models to analyze real TV. From a sociological point of view, we can approach the directions that our society has taken and the impact of television contents on the children´s style of life. The educational model allows us to access to patterns, initiatives and structures that have been developed to confront the mass media, while the business dynamic forces the media to be concerned about the weakness of the young audience in their access to audiovisual media content. We hope this cocktail of perspectives might be useful to develop new and refreshing ideas concerning children´s TV programming.


Programs for children, education, television, young audience

PDF file in Spanish


Anceschi, G. y otros (1990): Videoculturas fin de siglo. Cátedra, Madrid.

García Matilla, A. (2003): Una televisión para la educación. La utopía posible. Barcelona, Gedisa.

Habermas, J. (1986): Teoría de la acción comunicativa. Madrid, Taurus.

Huergo, J. A. (1997): Comunicación/Educación. Ámbitos, prácticas y perspectivas. La Plata, Periodismo y Comunicación.

Lomas, C. (1997): «Comunicación de masas, lenguaje y educación», en SERRANO, J. y Martínez, J.E. (Coords.): Didáctica de la Lengua y la Literatura. Barcelona, Oikus-Tau.

Richeri, G. (1989): «Crisis de la sociedad y crisis de la televisión», en Contratexto, 4, Lima.