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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
TV, contents and childhood: keys to teach TV watching
Marta Roel-Vecino
Television is the most important mass media. Spain and Europe are facing deep changes caused by the implantation of digital technology. In this context, it is very important to launch audiovisual literacy campaigns that help the main actors involved in the communication process to readjust their positions. Childhood, the most vulnerable sector, needs a special attention.
Keywords
Television, post-television, childhood, audiovisual contents, public policies