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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Anything goes? Towards an ethical look in the mass media


Victoria Camps-Cervera


No professional of the mass media would dare to say without much ado that ‘anything goes’ to obtain publicity, to gain hearing or to compete with the adversary. That's why we appeal to the ethics. To ask for an ethical look or, better, an ethical commitment on the part of the mass media.


Communication media, audiovisual ethics

PDF file in Spanish