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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Values education in childhood TV programmes


Laura Moreno-García


This paper emphasizes the influence of TV programmes for children on their ethical values, taking some programmes of the Spanish television (TVE) as examples. Their contents usually fit values praised by the society and human rights. On the other hand, other programmes aimed at a different audience (such as series or advertisements) but also watched by children, don´t respect those principles and they even contradict them.


Ethics, developmental psychology, socializing agents, TV programmes