Volume index - Journal index - Article index - Map ---- Back


Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Image Pedagogy: TV advertisement critical reading

https://doi.org/10.3916/c31-2008-03-058

Javier Revuelta-Blanco

Abstract

We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education.

Keywords

Television, audiovisual teaching, information