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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Image Pedagogy: TV advertisement critical reading


Javier Revuelta-Blanco


We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education.


Television, audiovisual teaching, information

PDF file in Spanish