Volume index - Journal index - Article index - Map ---- Back

Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Teaching to watch TV is our business


Juan-Manuel Méndez-Garrido


In this work, we reflect on the presence of the television in people’s lives and the need to promote the regularization of television programmes, as well as the literacy of our children and youth so that they acquire the necessary competences to develop an intelligent, active and critical consumption of the television. The role of the administrations, families, educators and TV viewers themselves is also outlined.


Media, TV, programs, education, messages analysis, educational guidance

PDF file in Spanish


Masterman, L. (1993): La enseñanza de los medios de comunicación. Madrid, La Torre.

Méndez, J.M. y Monescillo, M. (1997): «Acción tutorial y orientación para consumir televisión», en AGUADED, J.I. (Dir.): La otra mirada a la tele. Pistas para un consumo inteligente de la televisión. Sevilla, Junta de Andalucía, Consejería de Trabajo e Industria; 217-225.