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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
University television and public service
Ignacio Aguaded
Yolanda Macías-Gómez
The mass media, increasingly more present in the society, seem to be losing their social sense and their function of citizenship formation, for the benefit of business logic and market. The public use of television is becoming blurred, so there is an urgent need to promote channels of civic vocation that recovers the social and formative role of media. The University television is a wonderful way for the promotion of this television. In this article an analysis of the Spanish situation is done and proposals for a University television of public utility are carried out.
Keywords
University TV, education TV, media education, public service TV