Volume index - Journal index - Article index - Map ---- Back

Comunicar Journal 63: Gender equality, media and education: A necessary global alliance (Vol. 28 - 2020)

Domesticated voices and false participation: Anatomy of interaction on transmedia podcasting

https://doi.org/10.3916/C63-2020-09

David García-Marín

Roberto Aparici

Abstract

Transmedia podcasting (transpodcast) is an example of a digital medium essentially promoted by a community of independent creators that arises from the technological advancement derived from the arrival of Web 2.0. This medium is considered to offer its users greater possibilities of participation and co-creation by abandoning the traditional communicative models based on unidirectionality. The objective of this work is to determine how audience engagement takes place in this medium, taking into consideration the analysis of its participation spaces. In order to reach this goal, a Mixed Method Research Design was used, integrating two case studies with a total sample of 2,490 units of participation generated by users on the iVoox platform, the blogs of the two selected projects, and messages on Twitter. The research was complemented with an ethnographic investigation through observational methods on the presence of the user’s voice in the podcasts of a total of 19 transpodcast projects. Despite the fact that numerous and relevant voices have defended that the new media ecosystem causes the decentralization and democratization of the agenda-setting and empowers ordinary citizens, this study shows a less optimistic and more critical perspective about the possibilities of meaningful citizen participation in online discourse.

Keywords

Audience participation, digital media, podcasting, engagement, interaction, transmedia, interaction analysis, mixed methodology

PDF file in Spanish

PDF file in English

References

Aguayo, V. (2015). El podcast como herramienta de comunicación empresarial. [Tesis doctoral, Universidad de Málaga]. RIUMA. Repositorio Institucional de la Universidad de Málaga. http://bit.ly/2visGKC

Allen, D. (2015). Reconceiving public spheres: The flow dynamics model. In D. Allen, & J. Light (Eds.), From voice to influence (pp. 178-207). University of Chicago Press.

Barrios-O’Neill, D. (2018). Wild listening: Ecology of a science podcast. in podcasting. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 141-172). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_8

Berry, R. (2018). Just because you play a guitar and are from nashville doesn´t mean you are a country singer: The emergence of medium identities in podcasting. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 15-33). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_2

Bonini, T. (2015). The ‘Second Age’ of podcasting: Reframing Podcasting as a new digital mass medium. Quaderns del CAC, 41, 23-33. http://bit.ly/2m0oLku

Callejo, J., & Viedma, A. (2005). Proyectos y estrategias de investigación social: La perspectiva de la intervención. McGraw Hill.

Cordeiro, P. (2010). A rádio e as indústrias culturais. Livros Horizonte.

Cordeiro, P. (2012). Radio becoming r@dio: Convergence, interactivity and broadcasting trends in perspective. Journal of Audience & Reception Studies, 9(2), 492-510. https://bit.ly/2E4VxGZ

Dredge, S. (2014). Serial podcast breaks iTunes records as it passes 5M downloads and streams. http://bit.ly/2mpFgqg

Gallego, J.I. (2010). Podcasting: Distribución de contenidos sonoros y nuevas formas de negocio en la empresa radiofónica española. [Tesis doctoral, Universidad Complutense de Madrid]. E-Prints Complutense. http://bit.ly/2UrwuU4

García-Marín, D. (2019). La radio en pijama. Origen, evolución y ecosistema del podcasting español. Estudios sobre el Mensaje Periodístico, 25(1), 181-196. https://doi.org/10.5209/ESMP.63723

García-Marín, D., & Aparici, R. (2018). Nueva comunicación sonora. Cartografía, gramática y narrativa transmedia del podcasting. El Profesional de la Información, 27(5), 1071-1081. https://doi.org/10.3145/epi.2018.sep.11

Gillmor, D. (2004). We the media: Grassroots journalism by the people, for the people. O’Reilly Media. https://doi.org/10.1145/1012807.1012808

Han, B.C. (2017). La expulsión de lo distinto. Herder.

Hancock, D., & McMurtry, L. (2018). I know what a podcast is: Post-serial fiction and podcast media identity. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 81-105). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_5

Higgins, C.S.C., & Moss, P.D. (1982). Sounds real. Radio in everyday life. University of Queensland Press.

Jenkins, H. (2008). Convergence culture. La cultura de la convergencia en los medios de comunicación. Paidós. https://bit.ly/2YnkqH7

Lanier, J. (2018). Ten arguments for deleting your social media accounts right now. The Bodley Head.

Lindgren, M. (2014). RN´s creative audio unit-what´s that all about? http://bit.ly/2mrqPC5

Llinares, D. (2018). Podcasting as liminal praxis: Aural mediation, sound writing and identity. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 123-145). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_7

López-Villafranca, P. (2019). Estudio de casos de la acción sonora en la radio pública, RNE, y en la plataforma de podcast del Grupo Prisa en España. Anuario Electrónico de Estudios en Comunicación Social Disertaciones, 12(2), 65-78. https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.6547

Lotz, A.D. (2017). Portals. A treatise on internet-delivered television. Maize Books. https://doi.org/10.3998/mpub.9699689

Löwgren, J., & Reimer, B. (2013). Collaborative media: Production, consumption and design interventions. The MIT Press.

Markman, K.M. (2011). Doing radio, making friends and having fun: Exploring the motivations of independent audio podcasters. New Media & Society, 14(4), 2012, 547-565. https://doi.org/10.1177/1461444811420848

Martínez-Costa, P. (2015). Radio y nuevas narrativas: de la crossradio a la transradio. In M. Oliveira, & F. Ribeiro (Eds), Radio, sound and Internet (pp. 168-187). Proceedings of Net Station International Conference. https://bit.ly/2rpa5y6

Massarelli, V., & Perrotta, M. (2006). Podcasting: A change for listeners, a challenge for broadcasters. In S. Thiermann (Ed.), Relating radio, communities, aesthetics, access (pp. 267-264). Spector.

McHugh, S. (2016). Oral history and the radio documentary/feature: Introducing the COHRD form. Radio Journal: International Studies in Broadcast & Audio Media, 10(1), 35-51. https://doi.org/10.1386/rjao.10.1.35_1

Millette, M. (2011). Independent podcasting as a specific online participative culture: A case of study of Montreal ?s podcasters. [Paper presentation] IR 12.0: Performance and Participation, the annual conference of the Association of Internet Researchers, Seattle, WA, United States. http://bit.ly/2moD5Dj

Orians, W. (1991). Hörerbeteiligung im radio. Eine fallstudie zu motivation, erwartung und zufriedenheit von anrufern. R. Fischer.

Pariser, E. (2011). The filter bubble. Penguin Books.

Pinseler, J. (2008). The politics of talk on German free radio stations. Westminster Papers in Communication and Culture, 5(1), 67-85. https://doi.org/10.16997/wpcc.51

Pinseler, J. (2015). Listener participation in everyday radio shows. In T. Bonini, & B. Monclús (Ed.), Radio audiences and participation in the age of network society (pp. 56-71). Routledge.

Prior, M. (2007). Post-broadcast democracy. Cambridge University Press.

Sellas, T., & Solá, S. (2019). Podium podcast and the freedom of podcasting: Beyond the limits of radio programming and production constraints. Radio Journal:International Studies in Broadcast & Audio Media, 17(1), 63-81. https://doi.org/10.1386/rjao.17.1.63_1

Shingler, M., & Wieringa, C. (1998). On air. Methods and meanings of radio. Arnold.

Shirky, C. (2010). Cognitive surplus. How technology makes consumers into collaborators. Penguin Books.

Spinelli, M., & Dann, L. (2019). Podcasting. The audio media revolution. Bloomsbury Academic.

Srnicek, N. (2018). Capitalismo de plataformas. Caja Negra Editora.

Sterne, J., Morris, J., Brendan Baker, M., & Moscote Freire, A. (2008). The politics of podcasting. The Fibreculture Journal, 13. http://bit.ly/2mrqK1f

Sullivan, J.L. (2018). Podcast movement: Aspirational labour and the formalisation of podcasting as a cultural industry. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 35-56). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_3

Sunstein, C. (2009). Republic.com 2.0. Princeton University Press.

Swiatek, L. (2018). The podcast as an intimate bridging medium. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 173-187). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_9

Tierney, M. (2015). What lies between: Void aesthetic and postwar post-politics. Rowman and Littlefield.

Torrego, A., & Gutiérrez, A. (2016). Watching and tweeting: Youngsters' responses to media representations of resistance. [Ver y tuitear: Reacciones de los jóvenes ante la representación de la resistencia]. Comunicar, 47, 9-17. https://doi.org/10.3916/C47-2016-01

Turow, J. (2011). The Daily you. How the new advertising industry is defining your identity and your worth. Yale University Press.

Wade-Morris, J., Hansen, S., & Hoyt, E. (2019). The PodcastRE Project: Curating and preserving podcasts (and their data). Journal of Radio and Audio Media, 26(1), 8-20. https://doi.org/10.1080/19376529.2019.1559550

Webster, J.G. (2014). The marketplace of attention. How audiences take shape in a digital age. MIT Press.

Wilson, R.Z. (2018). Welcome to the world of wandercast: Podcast as participatory performance and environmental exploration. In D. Llinares, N. Fox, & R. Berry (Eds.), Podcasting. New aural cultures and digital media (pp. 273-298). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_14

Wrather, K. (2016). Making ‘Maximum Fun’ for fans: Examining podcast listener participation online. The Radio Journal International Studies in Broadcast & Audio Media, 14(1), 43-63. https://doi.org/10.1386/rjao.14.1.43_1