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Advertising, minors, social networks, Instagram, Youtube, advertising literacy
An, S., Jin, H.S., & Park, E.H. (2014). Children's advertising literacy for advergames: Perception of the game as advertising. Journal of Advertising, 43(1), 63-72. https://doi.org/10.1080/00913367.2013.795123
Buijzen, M. (2014). The family´s role in children´s interpretation of advertising. In M. Blades, C. Oates, F. Blumberg, & B. Gunter (Eds.), Advertising to children: New directions, new media (pp. 137-157). Springer. https://doi.org/10.1057/9781137313256
Buijzen, M., & Valkenburg, P.M. (2003). The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research. Journal of Applied Developmental Psychology, 24(4), 437-456. https://doi.org/10.1016/S0193-3973(03)00072-8
Buijzen, M., Van-Reijmersdal, E.A., & Owen, L.H. (2010). Introducing the PCMC Model: An investigative framework for young people’s processing of commercialized media content. Communication Theory, 20(4), 427-450. https://doi.org/10.1111/j.1468-2885.2010.01370.x
Cabello, P., Claro, M., Rojas, R., & Trucco, M. (2019). Children’s and adolescents’ digital access in Chile: The role of digital access modalities in digital uses and skills. Journal of Children and Media, 1-19. https://doi.org/10.1080/17482798.2020.1744176
CONAR (Ed.) (2018). Chilean code of advertising ethics, 6.0 version. https://bit.ly/2Ho2qIt
De-Cicco, R., Lacobucci, S., & Pagliaro, S. (2020). The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency. International Journal of Advertising, 1-27. https://doi.org/10.1080/02650487.2020.1801198
De-Jans, S., & Hudders, L. (2020). Disclosure of vlog advertising targeted to children. Journal of Interactive Marketing, 52, 1-19. https://doi.org/10.1016/j.intmar.2020.03.003
De-Jans, S., Van-de-Sompel, D., Hudders, L., & Cauberghe, V. (2017). Advertising targeting young children: An overview of 10 year of research (2006-2016). International Journal of Advertising, 38(2), 1-34. https://doi.org/10.1080/02650487.2017.1411056
Feijoo, B., & García, A. (2019). Children attitude faced with the advertising they receive through their mobile devices. adComunica, 18, 199-218. https://bit.ly/3pOGmbm
Feijoo, B., & Pavez, I. (2019). Audiovisual content with advertising intention in children’s videos on YouTube: The case of the Soy Luna series. Communication & Society, 32(1), 313-331 https://doi.org/10.15581/003.32.1.313-331
Feijoo, B., Sádaba, C., & Bugueño, S. (2020). Expert or naive level? Detection and confidence by children of the advertising they receive through their mobile devices. User profiles. Zer, 25(48), 231-248. https://doi.org/10.1387/zer.21520
Goodrich, K., Schiller, S.Z., & Galletta, D. (2015). Consumer reactions to intrusiveness of online-video advertisements: Do length, informativeness, and humor help (or hinder) marketing outcomes? Journal of Advertising Research, 55(1), 37-50. https://doi.org/10.2501/JAR-55-1-037-050
Hudders, L., De-Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46(2), 333-349. https://doi.org/10.1080/00913367.2016.1269303
IAB Spain (Ed.) (2020). Social networks annual study. https://bit.ly/2RuxZSn
Ip, J., Mehta, K.P., & Coveney, J. (2007). Exploring parents’ perceptions of television food advertising directed at children: A South Australian study. Nutrition and Dietetics, 64(1), 50-58. https://doi.org/10.1111/j.1747-0080.2007.00069.x
Livingstone, S., & Helsper, E.J. (2006). Does advertising literacy mediate the effects of advertising on children? A critical examination of two linked research literatures in relation to obesity and food choice. Journal of Communication, 56(3), 560-584. https://doi.org/10.1111/j.1460-2466.2006.00301.x
Mallinckrodt, V., & Mizerski, D. (2007). The effects of playing an advergame on young children’s perceptions, preferences, and requests. Journal of Advertising, 36(2), 87-100. https://doi.org/10.2753/JOA0091-3367360206
Marti-Pellón, D., & Saunders, P. (2015). Children’s exposure to advertising on games sites in Brazil and Spain. [Exposición infantil a anuncios en webs de juegos de Brasil y de España]. Comunicar, 45, 169-177. https://doi.org/10.3916/C45-2015-18
Oates, C., Newman, N., & Tziortzi, A. (2014). Parent´s beliefs about, and attitudes towards, marketing to children. In M. Blades, C. Oates, F. Blumberg, & B. Gunter (Eds.), Advertising to children: New directions, new media (pp. 115-136). Springer. https://doi.org/10.1057/9781137313256
Rozendaal, E., Opree, S.J., & Buijzen, M. (2016). Development and validation of a survey instrument to measure children's advertising literacy. Media Psychology, 19(1), 72-100. https://doi.org/10.1080/15213269.2014.885843
Saraf, V., Jain, N.C., & Singhai, M. (2013). Children and parents' interest in tv advertisements: Elucidating the persuasive intent of advertisements. Indian Journal of Marketing, 43(7), 30-43. https://doi.org/10.17010/ijom/2013/v43/i7/34016
Truong, Y., & Simmons, G. (2010). Perceived intrusiveness in digital advertising: Strategic marketing implications. Journal of Strategic Marketing, 18(3), 239-256. https://doi.org/10.1080/09652540903511308
Tur-Viñes, V., Núñez-Gómez, P., & González-Río, M.J. (2018). Kid influencers on YouTube. A space for responsibility. Revista Latina de Comunicacio?n Social, 73, 1211-1230. https://doi.org/10.4185/RLCS-2018-1303
Tur-Viñes, V., Núñez-Gómez, P., & Martínez-Pastor, E. (2019). YouTube, children, and collaborative culture. A literature review. Historia y Comunicación Social, 24(1), 331-351. https://doi.org/10.5209/HICS.64498
Tziortzi, A. (2009). The perceived effects of food advertising on children in Cyprus. [Unpublished doctoral dissertation]. University of Sheffield.
Van-Dam, S., & Van-Reijmersdal, E.A. (2019). Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology, 13(2), 2. https://doi.org/10.5817/CP2019-2-2
Van-Reijmersdal, E.A., & Rozendaal, E. (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications, 45(3), 378-388. https://doi.org/10.1515/commun-2019-0120
Van-Reijmersdal, E.A., Rozendaal, E., Smink, N., Van-Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. https://doi.org/10.1080/02650487.2016.1196904
Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2017). Children and advergames: The role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, 36(4), 520-541. https://doi.org/10.1080/02650487.2016.1176637
VTR (Ed.) (2019). Digital Radiography 2019. https://bit.ly/3kowlxU
Watts, L. (2004). The acceptable face of brands in schools. Young Consumers, 6(1), 44-49. https://doi.org/10.1108/17473610510814417
Young, B.M, De-Bruin, A., & Eagle, L. (2003). Attitudes of parents towards advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19(3), 475-490. https://doi.org/10.1080/0267257X.2003.9728220
Zarouali, B., De-Pauw, P., Ponnet, K., Walrave, M., Poels, K., Cauberghe, V., & Hudders, L. (2019). Considering children’s advertising literacy from a methodological point of view: Past practices and future recommendations. Journal of Current Issues & Research in Advertising, 40(2), 196-213. https://doi.org/10.1080/10641734.2018.1503109