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Revista Comunicar 71: Discursos de odio en comunicación: Investigaciones y propuestas (Vol. 30 - 2022)

Relación de la red social Twitter con la credibilidad docente y la motivación del alumnado universitario

The relationship of Twitter with teacher credibility and motivation in university students

https://doi.org/10.3916/C71-2022-10

Facundo Froment

Alfonso-Javier García-González

Julio Cabero-Almenara

Abstract

El presente trabajo pretendió analizar las percepciones del alumnado universitario en relación con la credibilidad del profesorado universitario según los tweets publicados en sus perfiles de Twitter y con la motivación académica que estos pueden generar. Así, las percepciones de los estudiantes sobre la credibilidad de los docentes se ven afectadas por lo que estos publican en sus perfiles de redes sociales. Los participantes del estudio fueron 166 estudiantes de la Facultad de Ciencias de la Educación de la Universidad de Sevilla, llevándose a cabo mediante metodología cuasiexperimental para lo que se crearon tres cuentas de Twitter de una profesora universitaria con contenido profesional, social y mixto. Para el análisis de resultados se ejecutaron pruebas de normalidad y homoscedasticidad de la muestra para decidir las pruebas estadísticas a emplear. Los resultados más destacados indicaron que los estudiantes percibieron como más competentes, con mejor voluntad y más confiables los perfiles profesionales, seguidos de los perfiles mixtos y, en último lugar, de los perfiles sociales. Asimismo, se encontraron correlaciones positivas entre los estudiantes que percibieron a la profesora universitaria del perfil profesional como creíble y su motivación académica. Se discutieron los hallazgos logrados y sus implicaciones prácticas para los docentes en cuanto que pueden incorporar Twitter en su docencia, considerando las necesidades de sus estudiantes para potenciar su aprendizaje.

This paper aimed to analyse the perceptions of university students in relation to the credibility of university instructors according to the tweets posted on their Twitter profiles and the academic motivation that these can generate. Thus, students' perceptions of teacher credibility are affected by what instructors post on their social media profiles. The participants in the study were 166 students from the Faculty of Education Sciences at the University of Seville, carried out using a quasi-experimental methodology for which three Twitter profiles for a university professor were created with professional, social and mixed content. For the analysis of the results, normality and homoscedasticity tests were carried out on the sample to decide which statistical tests to use. The most salient results indicated that students perceived the professional profile as more competent, more caring, and more trustworthy, followed by the mixed profile and, lastly, by the social profile. Positive correlations were also found between students who perceived the university professor as reflected in the professional profile as credible in their academic motivation. The findings and their practical implications for instructors are discussed in terms of how they can incorporate Twitter into their teaching, considering the needs of their students to enhance their learning.

Keywords

Credibilidad, redes sociales, Twitter, motivación, percepciones, comunicación

Credibility, social networks, Twitter, motivation, perceptions, communication

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