Sonia-Janneth Limas-Suárez, Helver-Alexander Limas-Suárez, & Derly-Sirley Sánchez-Cuevas. (2026). Digital Marketing in Higher Education: Enhancing Educational Services Toward Innovative Learning. Comunicar, 34(84), 128–144. https://doi.org/10.5281/zenodo.18114349