Value analysis and audiovisual production quality

 Juan-Carlos del-Valle-Suárez, Sevilla (Spain)

https://doi.org/10.3916/C25-2005-149

Keywords

Value analysis, design quality, audiences, expectations

Abstract

If we attend to the way TV programmes are designed, produced and broadcasted, we realize that their design, in many cases, is intended not to the neccessities and expectations of those to whom is aimed, namely, the televison viewers, but to the artistic taste of the proprer designer. In addition, we suspect that, too often, the transition from the Idea to the Product is carried out intuitively and without any methodology. If motor industry designed cars and sold them in the same manner we do TV programmes, it would fall into a deep crisis a long time ago. In general terms, any industry can afford to design its products by the trial and error method; far from it, they start from the study of the neccessities of potential customers in order to reach, by a logical proccess, the final design. In the audiovisual industry, the product is designed, more often than recommendable, before it is known to whom it will be sold, what time it will be broadcasted, which is the viewer sociodemographic profile and what he or she expects from TV. Applying Value Analysis techniques, which are well-established industrywide, would help to recover from this rift between viewers and designers, and to achieve the ideal balance between the customer neccessities and expectations and the TV programme conceptual design, as well as all the production factors. This way, it would guarantee at the same time the two aspects of quality: Conformity Quality and Design Quality.

References

Fundref

This work has no financial support

Crossmark

Technical information

Metrics

Metrics of this article

Views: 0

Abstract readings:

PDF downloads:

Full metrics of Comunicar 25

Views: 0

Abstract readings:

PDF downloads:

Cited by

Cites in Web of Science

Currently there are no citations to this document

Cites in Scopus

Currently there are no citations to this document

Cites in Google Scholar

Currently there are no citations to this document