Communicative and educational strategies to improve adolescents’ health

Abstract

One of the challenges of the present century is to achieve adolescents and young adults’ complete development taking as a basis healthy behaviours and a culture of selfcare. On this basis in Toluca, a town in the State of Mexico, an interdisciplinary group has started an action programme dedicated to produce communicative and educational strategies to improve face-to-face and media interactions in order to promote a healthy behaviour in this group of population..