Gender stereotypes in audiovisual products for children

Authors

Keywords:

Mass media, infancy, gender, socialization processes, quantitative analysis

Abstract

In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys..

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Published

2007-10-01

How to Cite

Maya Toro, J., & Espinar, J. (2007). Gender stereotypes in audiovisual products for children. Comunicar, 15(29), 129–134. Retrieved from https://www.revistacomunicar.com/ojs/index.php/comunicar/article/view/C29-2007-21

Issue

Vol. 15 No. 29 (2007): Cinema teaching in the age of screens

Section

Kaleidoscope (Miscellaneous)