The televison persuasive

Authors

  • Juan Calmaestra Universidad de Córdoba
  • Juan Vázquez
  • Antonio Rodríguez-Hidalgo Universidad de Córdoba
  • Oswaldo Mero Universidad Laica Eloy Alfaro De Manabí
  • Eva Solera Universidad Internacional de la Rioja

Keywords:

Social mass media, television, influence, persuasion, critical spirit.

Abstract

The mass media, especially television, have established as indispensable elements in society. These media are so influential in our lives that they have come to form part of them, through physical as psychological dependence. Television is peculiar, interesting and «dangerous». Persuasion is one of the most used strategies, and one could wonder about its intention. Perhaps it is time to question the privileged role society has given to television, and without doubt, reflection and a critical spirit are essential to do this..

Published

2005-10-01

How to Cite

Calmaestra, J., Vázquez, J., Rodríguez-Hidalgo, A., Mero, O., & Solera, E. (2005). The televison persuasive. Comunicar, 13(25). Retrieved from https://www.revistacomunicar.com/ojs/index.php/comunicar/article/view/C25-2005-222

Issue

Section

Kaleidoscope (Miscellaneous)