Learning identity: what kind of children do children perceive when they watch TV?

Authors

DOI:

https://doi.org/10.3916/c31-2008-03-010

Keywords:

Content analysis, stereotypes, childhood, audiovisual market, children audience, TV programmes

Abstract

This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content analysis makes it possible to describe the portrayal of children built by mass media, such as the «good wild» myth as a metaphorical image, at the same time that it shows punishment for the social transgression of rules..

Published

2008-10-01

How to Cite

Perales, A., & Pérez, Ángeles. (2008). Learning identity: what kind of children do children perceive when they watch TV?. Comunicar, 16(31). https://doi.org/10.3916/c31-2008-03-010