The TV viewers associations facing the audiovisual communication challenge
Keywords:TV, social capital, citizen viewers, contents, viewer's trade and associations
Due to the changes produced in TV programming, and also to the increasing importance of audiovisual media, TV viewers associations have been working for about two decades on the promotion of a critical attitude in TV viewers. They also fight for the viewers´ rights defence. These groups are a good example of the «social capital», necessary for a real change in TV contents..