New approaches in health communication: a research exposure

Abstract

This paper examines the most significant contributions in health communication on adolescents and young people developed inside the positivist and interpretativist com-municative currents. Analyzing the results obtained by both models, a new investigati-ve approach is required, which would focus on the risk understood as a symptom of uncertain times dominated by a multitude of symbolic mediated resources and as an essential ingredient to youth culture and their lifestyle..