Towards another model of television system in the global communication age

Authors

  • Carme Mayugo

Keywords:

Television, social participation, third audiovisual sector, media literacy, audiences

Abstract

Television plays a very important role in our societies but, until now, we have not been capable to stress on its social discussion and to promote a deep change of this media. Mostly channels (even public ones) remain closed to citizenship, too much influenced by advertising business and economic outcomes. Opening a big participation process within all social agents involved, it is possible to generate another television model, more open and connected with people. Three different questions are crucial in this process: a huge interaction between television producers and their multiples audiences, the creation of a third audiovisual sector (which the only owner should be community), and media literacy for everybody and everywhere. A qualified society for quality on televisions..

Published

2005-10-01

How to Cite

Mayugo, C. (2005). Towards another model of television system in the global communication age. Comunicar, 13(25), 91–99. Retrieved from https://www.revistacomunicar.com/ojs/index.php/comunicar/article/view/C25-2005-013

Issue

Section

Dossier (Monographic)