Keywords

audiencias ,periodismo digital ,cambio periodístico ,metamorfosis periodística ,revisión de literatura ,periodismo

Abstract

La digitalización ha ampliado las fronteras del campo periodístico construido durante más de un siglo y ha obligado a revisar las cuestiones relacionadas con los medios, el periodismo y las esferas públicas. En este artículo partimos del objetivo general de revisar y analizar el escenario complejo en el que se desarrolla el periodismo y el periodismo digital, que afecta a medios matriciales y nativos digitales, la profesión y la ciudadanía, que como audiencia ocupa una posición cada vez más central. Para ello se analizan los principales ejes y actores que impulsan la metamorfosis del periodismo digital para valorar sus funciones y relevancia empleando la técnica del grupo de discusión de académicos y profesionales del área. La investigación se enfoca, en una segunda fase, en el estudio de las audiencias y su relación con el periodismo a través de una revisión sistematizada de literatura. Los resultados evidencian que los públicos son uno de los motores principales en el impulso del periodismo. Situarlos en el centro de la estrategia periodística implica entender sus necesidades, ofrecer contenido de calidad, promover la transparencia y credibilidad, y alfabetizar desde la base para un consumo crítico de medios. Priorizar a las audiencias es fundamental para establecer una relación sólida y duradera basada en la confianza, un atributo esencial para el éxito y la sostenibilidad del periodismo en la era digital.

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Fundref

This article is part of the R&D project Digital-native media in Spain: Strategies, competencies, social involvement and (re)definition of practices in journalistic production and diffusion (PID2021-122534OB-C21), funded by MCIN / AEI/10.13039/501100011033/ and by ‘ERDF A way of making Europe’.

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Received: 2023-05-12 | Reviewed: 2023-06-24 | Accepted: 2023-09-01 | Online First: 2024-01-16 | Published: 2024-03-31

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Ana-Isabel., María-Cruz., Xosé. (2024). El Desafío de las Audiencias Como Motor (re) Activo del Cambio Periodístico. Comunicar, 32(78). 10.58262/V32I78.11

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