Escritura Multiplataforma, Desarrollo Lingüístico, Competencia Lingüística, Prácticas Comunicativas en la Educación


A pesar de la gran atención que se presta al desarrollo del lenguaje, los niños chinos se enfrentan a varios tipos de dificultades para desarrollar sus competencias lingüísticas en inglés, debido principalmente a su extenso sistema de escritura basado en caracteres y a su complejo lenguaje tonal. Se observa que la escritura multiplataforma (crossmedia) ayuda a los niños a promover el nivel de interés en la escritura en inglés a través del aprendizaje multimodal de la lengua, el fomento de la creatividad, las oportunidades de aprendizaje colaborativo y las habilidades transferibles que conducen a la potenciación de las competencias lingüísticas. Para abordar estas cuestiones, este estudio propuso la importancia de la efectividad de la escritura multiplataforma en el desarrollo lingüístico. El uso combinado de blogs, podcasts, TikToks, videos y Duolingo en anuncios de televisión como prácticas comunicativas en la educación se consideró un formato multiplataforma. Se elaboró una encuesta para recopilar datos de los expertos en desarrollo lingüístico de diversas instituciones educativas chinas. Al considerar un diseño de investigación transversal,  se  recibieron  265  respuestas  válidas  que  se  utilizaron  en  el  análisis  de  datos  mediante  el  uso  de  Modelos  de  Ecuaciones Estructurales (MES). Los resultados del estudio revelaron la importante contribución de la escritura multiplataforma al desarrollo lingüístico de los niños chinos. Este estudio proporciona información valiosa para que los profesionales promuevan el desarrollo lingüístico entre los niños chinos utilizando múltiples plataformas en la comunicación educativa.


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Received: 2023-05-25 | Reviewed: 2023-06-28 | Accepted: 2023-09-01 | Online First: 2023-12-19 | Published: 2024-03-31


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Ximeng Zhang. (2024). Evaluación de la Efectividad de la Escritura Multiplataforma para Mejorar las Competencias Lingüísticas de los Niños: Un Estudio Educomunicativo Sobre el Desarrollo Lingüístico en China. Comunicar, 32(78). 10.58262/V32I78.16



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