Medios Digitales, Desarrollo de Competencias, Redes Sociales, Educación Superior.


Este estudio investiga el impacto de los medios digitales en la promoción de competencias de alta calidad evaluando su impacto en la educación colaborativa y las competencias tecnológicas dentro de la enseñanza superior china. La estrategia se basó en encuestas y se incorporaron tres variables explicativas: el aprendizaje de los estudiantes en el uso de las redes sociales, la experiencia de los estudiantes en el uso de las redes sociales en la educación y la frecuencia de uso de las redes sociales. La motivación del estudiante también se incluyó como mediador. El estudio recopiló datos de estudiantes universitarios de China continental, centrándose en los que aprendían utilizando plataformas de redes sociales. Se utilizó el Modelo de Ecuaciones Estructurales (SEM) para analizar los datos. Los resultados mostraron que el uso de redes sociales para el aprendizaje inf luye positivamente en la educación colaborativa, lo que indica la preferencia de los estudiantes por los proyectos interactivos y las clases en línea en las redes sociales. Con respecto al impacto en las competencias tecnológicas, los resultados mostraron que la frecuencia de uso de las redes sociales inf luía positivamente en las competencias tecnológicas de los estudiantes de las universidades chinas. Además, se descubrió que la motivación del alumno medió significativamente en la asociación de la frecuencia de uso de las redes sociales con la educación colaborativa y las competencias tecnológicas. La motivación del alumno desempeñó un papel mediador significativo en la relación entre la experiencia de los alumnos con el aprendizaje a través de las redes sociales y la educación colaborativa. Los hallazgos tienen implicaciones para los educadores, las instituciones y los responsables políticos que se esfuerzan por aprovechar los medios digitales para fomentar las competencias de alta calidad en los entornos educativos.


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Received: 2023-05-25 | Reviewed: 2023-06-20 | Accepted: 2023-09-01 | Online First: 2023-12-19 | Published: 2024-03-31


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Le Wang., Xiaolei Li. (2024). Análisis del Impacto de los Medios Digitales en la Promoción de la Educación de Esquí de Alta Calidad: un Estudio de Caso de Tutoriales en Línea y Campañas en las Redes Sociales. Comunicar, 32(78). 10.58262/V32I78.17



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