Palabras clave

Interactividad, comunicación digital, investigación, métodos, revistas, topranking, artículos

Resumen

El objetivo de este artículo es trazar las investigaciones alrededor del concepto de la interactividad e indicar las tendencias dominantes y las áreas poco investigadas. Está basado en el análisis del contenido de los métodos utilizados en los artículos publicados en las cinco revistas de comunicación más importantes por ranking durante un periodo de cinco años (200610). La evaluación de los métodos aplicados en la investigación de la interactividad se basa en la diferencia entre la interactividad social, la interactividad textual y la interactividad técnica. Se desarrolla esta clasificación de forma más profunda al añadir la categoría de los niveles de interactividad (baja, media y alta), lo cual permite una clasificación adicional de las varias prácticas medidas. Todo esto conduce a una especificación de nueve subconjuntos teoréticos de la interactividad como las categorías principales del análisis de los artículos evaluados para esta investigación. Dentro de esta matriz, hemos situado varios métodos que responden a unos tipos y niveles de interactividad del público/usuarios que son conceptualmente diferentes. El análisis demuestra que los investigadores se centran en las prácticas de la interactividad textual baja y la interactividad social alta, mientras que la interactividad técnica alta y la interactividad textual alta suscitan poco interés entre los académicos. Las investigaciones de las relaciones del público/usuario con los textos se orientan principalmente hacia el análisis del contenido y las encuestas. La investigación de la interacción social alta está reactivando la aplicación de los métodos etnográficos, mientras que las posibilidades de la interactividad técnica se aceptan no como un objeto de estudio sino como una herramienta de investigación.

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Milojevic, A., Kleut, J., & Ninković, D. (2013). Methodological approaches to study interactivity in communication journals. [Propuesta metodológica para el estudio de la interactividad en revistas de comunicación]. Comunicar, 41, 93-103. https://doi.org/10.3916/C41-2013-09

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